I know, I know - two posts in one day! It's raining and it's two different topics.
We have a marketing consultant now, working on a marketing plan for the legal market application. He's pretty excited. After conducting many interviews and focus groups with IT guys and lawyers in law firms across Canada, he says we've got something here - if we can build it. And you know that means money. However, several of the lawyers and IT guys have agreed to serve as an advisory council for us going forward. That's big - lawyers NEVER do anything for free.
An application for a development grant has just been submitted, and will be bolstered by this marketing plan.
More news to come.....
This is about two middle-aged Canadians who are, for better or worse, entrepreneurs with a vision for software success, risk-takers( because you have to be to try starting a software company), and, for most of the year, Mazatlecos, living in Mazatlan, Mexico. Join me on the crazy journey to success or failure, and read about our life in Mexico.
Showing posts with label startups. Show all posts
Showing posts with label startups. Show all posts
Thursday, 2 August 2012
We have an "Advisory Council" for software
Labels: Introduction, Mazatlan, risk-taking
legal market,
marketing,
Software,
startups
Wednesday, 23 May 2012
New Beginnings in Alberta
Quite a different view out our window than last week! Once I got over the shock of the difference in climate (the air is so dry here), and having to put the furnace on in the house, I am quite happy to be here and be with my dogs again. There are several great features to the house we have rented.
Across the gravel road you see here there is a crystal clear creek with a plain wood bridge across it and walking paths on either side. We are just about at the end of the road so no traffic to speak of. It is a five minute walk to the town centre and all manner of shopping including groceries. I love that about Mazatlan and now Canmore. I can't even do that in our own town of Okotoks. And it is QUIET!
Mike is all set up with a quiet space and desk in one of the bedrooms to work in. We did a big food shopping on Sunday and I have been COOKING all meals since then, and actually enjoying it. After months of eating out on almost a daily basis in Mazatlan (because its inexpensive and is just such a part of the lifestyle there), I know we can't do that here - or we'd be broke! We are also following a low-carb diet now that I have control over the food we eat - it's really not difficult for us and seems to be the only way for us to lose weight. We have a couple of tricks up our sleeves to satisfy a sweet tooth with very few carbs too.
Mike is still working on the remote work contract for BHP Billiton and has another part-time remote contract coming up in June. Something else has transpired on the software front too. We heard that it has been approved for another Alberta business development grant to pay for a professional marketing plan to be developed by a Calgary consultant. We have to contribute 25% of the cost, which isn't a small chunk of change but we are going ahead. The software application (we have more than one) that is going to be pursued is one for securely sharing and exchanging legal documents by smart phones and other electronic devices - the target market is law firms in Canada at first. We had a market study done back in the fall/winter (also paid for with a grant from Industrial Research Assistance Program of Canada) and three markets were looked at - medical, music industry, and legal. The research showed the strongest interest from the legal market.
Being chosen to receive this further grant lends stronger credibility in the eyes of Canadian investors. And we'll circle back around to IRAP to apply for further grant money to help pay for further software development - meaning, paying programmers. These kinds of things seems to be the ONLY way we will ever get launched in Canada. This isn't silicon valley - Angels and VC's are virtually non-existent here, and those that exist are loath to part with their money and take any risk whatsoever. So even though I really don't like working through government programs (seriously, it rankles my libertarian soul), there does not seem to be any other way - and believe me we have tried for years.
Across the gravel road you see here there is a crystal clear creek with a plain wood bridge across it and walking paths on either side. We are just about at the end of the road so no traffic to speak of. It is a five minute walk to the town centre and all manner of shopping including groceries. I love that about Mazatlan and now Canmore. I can't even do that in our own town of Okotoks. And it is QUIET!
Mike is all set up with a quiet space and desk in one of the bedrooms to work in. We did a big food shopping on Sunday and I have been COOKING all meals since then, and actually enjoying it. After months of eating out on almost a daily basis in Mazatlan (because its inexpensive and is just such a part of the lifestyle there), I know we can't do that here - or we'd be broke! We are also following a low-carb diet now that I have control over the food we eat - it's really not difficult for us and seems to be the only way for us to lose weight. We have a couple of tricks up our sleeves to satisfy a sweet tooth with very few carbs too.
Mike is still working on the remote work contract for BHP Billiton and has another part-time remote contract coming up in June. Something else has transpired on the software front too. We heard that it has been approved for another Alberta business development grant to pay for a professional marketing plan to be developed by a Calgary consultant. We have to contribute 25% of the cost, which isn't a small chunk of change but we are going ahead. The software application (we have more than one) that is going to be pursued is one for securely sharing and exchanging legal documents by smart phones and other electronic devices - the target market is law firms in Canada at first. We had a market study done back in the fall/winter (also paid for with a grant from Industrial Research Assistance Program of Canada) and three markets were looked at - medical, music industry, and legal. The research showed the strongest interest from the legal market.
Being chosen to receive this further grant lends stronger credibility in the eyes of Canadian investors. And we'll circle back around to IRAP to apply for further grant money to help pay for further software development - meaning, paying programmers. These kinds of things seems to be the ONLY way we will ever get launched in Canada. This isn't silicon valley - Angels and VC's are virtually non-existent here, and those that exist are loath to part with their money and take any risk whatsoever. So even though I really don't like working through government programs (seriously, it rankles my libertarian soul), there does not seem to be any other way - and believe me we have tried for years.
Labels: Introduction, Mazatlan, risk-taking
Alberta,
Canmore,
government grants,
marketing,
Software,
startups,
working remotely
Monday, 7 May 2012
What about the software business?
Okay, so as I posted last January, I reached a burn-out point and basically refused to even talk about software, or invest any more money it. And we haven't. Well, maybe a little. But our focus (well, my focus) has been on getting finances under control and paying down debt. Mike has been a good boy and did not start any new initiatives on the software. Andy was also busy working full-time as a consultant, which actually made us money as opposed to paying it out to him. I began to breathe a little easier.
Until recently.
Now, I'm not saying I'm freaking out or anything. So far, there have been no large requests for funds (a couple of small ones). But I'm also very skeptical. I've earned my skepticism. I'm not being discouraging either.
I am being told that Andy, using existing code, has created a new, deceptively simple application that actually works and can be sold for easy download to a market with a demand for it. He did it in three days. While on the road in his camper. What is it? It's not something a lay-person would understand or need so I'm not going to try to explain it - even I barely understand it. Doesn't matter. It does something cool and necessary for those enterprise document management people, and several immediately offered to beta test it.
Mike won't be quitting his consulting jobs anytime soon, but let's see what happens shall we?
Labels: Introduction, Mazatlan, risk-taking
enterprise document management systems,
Mazatlan,
Software,
startups
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